A clear path to profitable scale.
Prepared for Olyvo Labs — Rishi & Waleed — by Yassine Majidi. Meta media buying and creative strategy on the new ad account, with the email and retention layer that makes a subscription product profitable.
Services
Four areas owned end-to-end, from account architecture to the numbers you make decisions on.
Meta media buying
Account architecture on your new Business Manager, daily budget moves, scaling logic. No approval queue.
Creative strategy
Your ~200 UGC assets sorted, scored and briefed. Hooks, angles, AI/motion variations, testing cadence.
Email & SMS retention
Flows, campaigns, loyalty and subscription saves — the layer that fixes the 20% drop-off.
Measurement & reporting
Blended MER, CAC on first reorder, contribution margin. Live dashboard syncing hourly.
A growth strategist, creative strategists, an editing team, and an email/retention specialist. We use motion and AI tooling to dissect what's working across the category, derive angles, script them and iterate fast.
Paid ads pricing
$1,500 a month flat, plus a percentage of ad spend above $10K. That percentage starts at 10% and declines as you scale, down to 2% at $1M — so management never becomes a tax on growth.
Slider stops at $50K — type any higher number in the field to model bigger spend.
At $5,000 spend and 3.0x ROAS you generate $15,000 in revenue and $4,500 in net profit. Our fee is $1,500, leaving $3,000 — every $1 paid to us returns 3.0x in net profit.
Email & retention
Priced separately, as you asked. A flat $1,500 a month — no percentage, no revenue share. With a subscription product and a ~20% drop-off, this is the cheapest margin you'll ever buy.
2–4 campaigns per month, all flows built and maintained, loyalty and referral, list growth and deliverability. Klaviyo or your ESP of choice — platform costs are yours.
Take it with paid ads or on its own. Bundled with media buying, the combined retainer is $3,000/mo plus the spend-based percentage.
Campaigns
2–4 campaigns per month: launches, education, seasonal offers, bundle pushes, review and UGC spotlights. Written, designed, segmented and sent.
Flow build & maintenance
Welcome, abandoned cart, abandoned checkout, browse abandon, post-purchase education, replenishment and reorder reminders, subscription-save and winback. Built once, then tested and maintained monthly.
Subscription retention
Pre-billing reminders, skip-instead-of-cancel offers, cancellation-flow saves and reorder nudges — aimed straight at the ~20% drop-off you measured.
Loyalty & referral
Points, tiers and referral program set up and wired into email, plus the lifecycle messaging that makes people actually use it.
List growth
Popups and sign-up units, lead magnets for parents, quiz or offer capture, and Amazon-to-DTC capture ideas.
Health & reporting
Segmentation, sunsetting, deliverability and domain warm-up, A/B tests on subject lines and offers, monthly revenue-by-flow reporting.
Creative
You already have the raw material — ~200 UGC assets and a creator pipeline through TikTok Shop, Insense and Tribe. Every asset gets scored on thumbstop, 3-second retention, hold curve, CTR and conversion, so a loss tells us whether the hook, the angle or the page failed. The next batch is briefed against that answer, with your best creators.
Retention curve by format
Where attention is lost decides what we brief next.
Angles we'd test first
Thumbstop, click-through and conversion read together — a hook that stops the wrong person is a loss.
UGC · parent testimonial“My 6-year-old asks for it. That has never happened with a vitamin.”
Motion graphicsLabel breakdown: what's in it, what isn't, in eight seconds.
Kid reaction · rawFirst-taste reaction, no voiceover, subtitle hook on frame one.
Static offer$17.50 first order, then subscribe — one visual, one line.
Illustrative concepts and benchmark numbers from comparable accounts — your real data replaces them after the first test batch.
Reporting
A live dashboard connected to Meta Ads, Shopify, GA4 and your ESP, with blended MER, reorder-adjusted CAC and contribution margin on top. Open it any hour and see the numbers I act on.
Illustrative layout — your live board is built in week two.
Spend, MER, CAC and delivery health checked every morning. Anything off gets a message, not a monthly slide.
Written read-out: what moved, what I changed, what the creative team should make next.
Contribution margin, retention and subscription cohorts, and the plan for the next spend step.
Trusted by 6 & 7-figure DTC brands
First 30 days
Audit & setup
- —New Business Manager and ad account checked end to end — domain verification, pixel, CAPI, event priority
- —Creative library sweep: all ~200 UGC assets scored on hook, angle and format, best 30–40 shortlisted
- —Offer review: $17.50 first order vs the 8-week bundle that retained better
- —Klaviyo/ESP audit: what exists, what's missing, deliverability baseline
Build
- —Account architecture built clean — no history from the penalised account carried over
- —First test batch briefed and edited: 12–15 variations across 4 angles
- —Core flows shipped: welcome, abandoned checkout, post-purchase, subscription reminder
- —Dashboard live with spend, MER, CAC and creative diagnostics, syncing hourly
Launch
- —Controlled launch within the $10K Month 1 budget, with Instagram placements re-opened and tested properly
- —Daily creative reads: thumbstop, 3s retention, CTR, downstream CVR
- —Landing page and offer fixes prioritised from real traffic
- —First two email campaigns out to the existing list
Read & ramp
- —Scale what holds, kill what doesn't — decisions taken daily, not monthly
- —Second creative batch briefed from what batch one proved, top creators identified
- —Loyalty and referral program scoped
- —Written 30-day read-out: what works, what to make next, what to fix
Ready when you are.
Next step: a working session on account architecture, the first test batch from your UGC library, and the retention flows. Then we launch within the $10K Month 1 budget and start scaling what holds.